Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method. The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength. Clever Curl is your curl’s best friend! Curlfriends Unite!
"Frizz is just a curl waiting to happen" - Lorraine Massey
The Curly Girl (CG) method is an approach to hair care designed for naturally textured hair that has not been chemically or heat straightened. In 2001 the CG method was introduced to a wider audience by hairstylist Lorraine Massey, in her bestselling book, ‘Curly Girl: The Handbook’.
The basic aim is to care for naturally curly hair gently, minimising damage to the hair cuticle and keeping the hair completely hydrated at all times. Curly hair is more prone to dryness than straight hair and with adequate moisture and water the CG method will accentuate rather than interfere with the hair's natural curl and wave pattern.